IBM – A Case Study

Case Study: IBM Introduction International Business Machines Corporation (IBM) is an American technology that manufactures and markets computer hardware, middleware, and software and offers hosting and consulting services in numerous areas including mainframe computers to nanotechnologies. Headquartered in Armonk, New York, the firm which originated in 1911, and which now operates in more than 170… Continue reading IBM – A Case Study

The Wait… Come What May

Launched to be pursued, initiated to be sustained, and set to be reached. In the midst of all that is to be obtained, lies the moment in which all happens: changing perceptions, tastes, and preferences, evolving industries, markets,  the development of visions transforming and shaping the world yet to be created. Persistence, the continued pursuit… Continue reading The Wait… Come What May

“Did he actually refer to himself as “the talent”?” ~ Larry

A mysterious story following the daily lives of a man, who after being sent numerous times to the town of Punxsutwaney, stumbles into a time warp, and finds himself in the middle of an inexplicable loop. It is Groundhog Day! As hosts of the radio proclaimed to start each repetitive morning for Weatherman Phil Connors… Continue reading “Did he actually refer to himself as “the talent”?” ~ Larry

Marketing Entrepreneurialy

                                                    Marketing Entreprenuerialy The Challenge If every innovation satisfied customers needs perfectly, the only marketing and promotional activities that would be needed would be the creation of awareness of our brand. If that were to be held as true, then why do entrepreneurs find it so challenging to design product that consumers want? The Application… Continue reading Marketing Entrepreneurialy